who we are
A 40-Year Legacy of Data Science, Re-engineered for Montenegro.
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Montenegro Insights represents the evolution of a deep-rooted legacy in data science and strategic consultancy. As the second generation started in 1983 "Veri Araştırma" in Turkey, we bring four decades of methodological rigor to the Balkans.
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We are not just analysts; we are the successors of a culture that pioneered the "Socio-Economic Status Index" and "Neighborhood-Based Micro-Analytics" in an emerging G20 economy.
Today, we transfer this proprietary know-how to Montenegro, helping global investors navigate this rising market with the precision of a scientist and the vision of a strategist.
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Our Roots
The "Veri Araştırma" Heritage
Built on a Foundation of Scientific Rigor
Our methodology is rooted in the principles established by Veri Araştırma, a trailblazing firm that defined the standards of market research in Turkey. For over 40 years, our foundational DNA has focused on:
Objectivity & Ethics: Unwavering adherence to ESOMAR and ICC global standards.
Replicable Science: Using data models that are consistent, measurable, and mathematically sound—not just opinions.
Proprietary Modeling: The creation of unique data sets, such as the widely accepted Socio-Economic Status (S.E.S) Index, which became an industry benchmark.
We carry this discipline into every report we generate for Montenegro, ensuring that our clients receive institutional-grade intelligence, not speculation.
Methodology Transfer
From "Neighborhood Stats" to "Investment ROI"
One of our core capabilities lies in our ability to dissect a location down to its DNA. In Turkey, our predecessor mapped entire cities through the "Neighborhood Status Database"—analyzing income, spending behavior, and social texture street by street.
At Montenegro Insights, we adapt this powerful capability to the Adriatic. We analyze:
Micro-Location Dynamics: Going beyond "city-level" data to understand the investment value of specific zones and streets.
Demographic Forecasting: Using historical models to predict how Montenegro’s coastal and capital populations will shift in the coming decade.
Living Standards & Spending: Helping retail and service businesses understand exactly who lives in their target catchment area.
Trusted by Global Leaders
Our methodological background has been battle-tested by some of the world's most demanding corporations and institutions. The expertise we inherit has served a prestigious portfolio, including:
Global Corporations: IKEA, P&G, Pepsi Cola Intl, HSBC, BP, Ford Automotive.
Institutions: The World Bank, Prominent Universities, and Major NGOs.
Sectors: From Banking and Automotive to Retail and Public Policy.
We are now deploying this same high-caliber consulting service for investors entering the Montenegro market.